X’s and O’s is an interactive, in-app feature that uses geolocation data to enhance the experience of making first date plans.
TIMELINE
Fall 2023 4 weeks
ROLE
UX/UI Design + User Research
LOCATION
Pittsburgh, PA
TOOLS
Figma Uber’s Base
OVERVIEW
PROJECT BREAKDOWN
To summarize my project experience…
Took into account insights from the given data and research
Created a concept that gives new value for Bumble users whilst implementing specific geolocation services
Implemented a novel design system (Base) to support the working prototype, further created new components for Bumble using features from the design system
Took into account differences in platforms and created cross-platform prototypes
Feel free to reach out to learn more about my experience! I would love to chat about my insights and knowledge gained from this independent project.
01
CHALLENGE
My main obstacle was creating a new feature utilizing geolocation, a task previously attempted but unsuccessful by Bumble. My goal was to develop a feature that respected user privacy regarding location data while leveraging it to elevate their experience and boost subscription retention.
Additionally, integrating both Bumble's and Uber's design systems into a unified framework posed a significant challenge for me.
02
SOLUTION
I created a feature called "X's and O's," an interactive game that allows users to connect and plan dates based on their respective locations.
Compared to Bumble’s prior attempts to implement geolocation data, my feature emphasized user safety by restricting visibility of others' locations. It also concentrated on engaging with location data in a distinctive and useful manner.
03
USER RESEARCH AND ANALYTICS
about the TAKEAWAYS
INSIGHTS -> PLAN
I first wanted to dive into the previously found research analytics provided by Bumble.
My key takeaways included goals like converting users to paid subscribers with location services, designing screens across platforms, and finding a new solution for utilizing location services that will not deter users as the Proximity Alert and Map Integration features did.
04
DESIGN DECISIONS
about the design
BASE INTEGRATION
I aimed to closely follow the Base design system for its cleanliness, and to ensure it did not detract from the presence of multiple images and text boxes. I further introduced a pink color to aid users in recognizing when they access this particular feature.
For key design elements, I drew inspiration from research conducted on both Bumble's and Uber's applications.
05
RESULT
A new feature for Bumble that utilizes geolocation in an interactive and safe way, complete with new components both inspired and led by research on Uber's apps and design system.
